H&M Creates Range For The Sims
H&M have collaborated with Electronic Arts to create a fashion range for characters in the game SIMS 2. A add-on pack for the popular virtual world game includes fashion items for the character, store design for your shops and a fashion runway. The site says:
Your Sims can choose from contemporary fashion essentials including flirty short dresses, casual but striking dress shirts, and other head-turning outfits, complete with accessories-all inspired by real H&M® designs. Design your own store modeled after the sleek interiors of the trendsetting retailer. Your all-new retail-themed items include mannequins, clothing racks, cash registers, fitting rooms, and more. Design a fashion runway where your Sims can showcase their favorite outfits on the catwalk. Whether wearing bold new styles, spotlighting the stylish collection on the runway, or shopping for the latest trends at a store that you design, your Sims will show off their superior sense of style with The Sims 2 H&M® Fashion Stuff.