In Brief

In response to an alleged PR problem among young males in the U.S, who seem to have "no feeling toward Israel one way or another", the Israeli consulate has come...

In response to an alleged PR problem among young males in the U.S, who seem to have “no feeling toward Israel one way or another”, the Israeli consulate has come up with the “creative solution” of having two models and former soldiers, Nivit Bash and Gal Gadot, pose in the July issue of Maxim in semi-full military garb.

Whether this will win the hearts and minds of the elusive but relatively predictable young male market is up for debate; nevertheless, PSFK is quite excited to get a glimpse of the July issue and the dangerous women within.

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