16 months after being threatened with a lawsuit, The Kellogg Company has finally conceded to phasing out its advertising of sugary and fatty products to children under 12 unless they...

16 months after being threatened with a lawsuit, The Kellogg Company has finally conceded to phasing out its advertising of sugary and fatty products to children under 12 unless they meet specific nutritional guidelines. It will also cease to license characters or branded toys unless the products meet the nutritional guidelines. 

The New York Times reports:

“Kellogg’s position has really evolved over those months from pretty much ‘no way’ to acceptance of some nutrient criteria,” said Michael F. Jacobson, executive director of the Center for Science in the Public Interest. He said he hoped the Kellogg announcement would lead its competitors to adopt even tougher standards for food advertising to children.

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