Rob Walker On User-Generated iPhone Ads
Journalist Rob Walker takes time to try to understand why people would bother creating their own Apple iPhone ads.
Journalist Rob Walker takes time to try to understand why people would bother creating their own Apple iPhone ads. He says on his blog Murketing:
I suspect that anybody taking the time to make a home-brew iPhone ad basically recognizes that the product is going to be a big deal, swathed in hype and attention — and they want in on that. It’s a way to participate in what will probably qualify as at least a low-grade cultural phenomenon, so that when people get around to searching for all things related to the iPhone, these grass-roots ads will be among those things. If one of them is good, it’ll get forwarded around, and the creator will become Internet-famous at the very least. My guess, in other words, is that this is not about evangelizing for Apple’s brand. It’s about leeching off of Apple’s brand.