Rob Walker On User-Generated iPhone Ads

Rob Walker On User-Generated iPhone Ads
Advertising

Journalist Rob Walker takes time to try to understand why people would bother creating their own Apple iPhone ads.

Piers Fawkes, PSFK
  • 13 june 2007

Journalist Rob Walker takes time to try to understand why people would bother creating their own Apple iPhone ads. He says on his blog Murketing:

I suspect that anybody taking the time to make a home-brew iPhone ad basically recognizes that the product is going to be a big deal, swathed in hype and attention — and they want in on that. It’s a way to participate in what will probably qualify as at least a low-grade cultural phenomenon, so that when people get around to searching for all things related to the iPhone, these grass-roots ads will be among those things. If one of them is good, it’ll get forwarded around, and the creator will become Internet-famous at the very least. My guess, in other words, is that this is not about evangelizing for Apple’s brand. It’s about leeching off of Apple’s brand.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.