Used to be a clever thing to place your products in Hollywood films as another means of advertising. Now it's pretty much expected to see a new car, some cellphone,...

Used to be a clever thing to place your products in Hollywood films as another means of advertising. Now it’s pretty much expected to see a new car, some cellphone, or a new pair of glasses taking supporting roles in feature films.

The really clever have moved on and are now using the movie premieres to grab some attention. Take BMW outfitting Brad Pitt with a prototype Hydrogen 7 sedan for the screening of "Ocean’s 13" at Grauman’s Chinese Theatre.

It’s assumed that BMW is hoping to build awareness that it is pursuing alternative power systems for its vehicles in an effort to provide a more green product. When the H7 was unveiled last year, BMW announced it would be building 100 of the prototypes and ‘leasing’ them to celebrities and government officials. But doesn’t this seem a little strange? A luxury manufacturer providing product to a segment that likely owns five other vehicles and probably their own planes?

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