After several embarrassing attempts at utilizing blogs, Sony has learned from their mistakes and has created a much more transparent blog to create a dialog about their PS3.

Reuters reports:

Sony’s new effort is no mere toe in the water. Dave Karraker, head of Sony Computer Entertainment’s U.S. PR team, said the company spent 6 months getting the format right and then sent out a company-wide memo encouraging all employees — from hardware engineers to game testers — to post material, which will of course be reviewed to make sure corporate secrets are not exposed.

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