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Our reaction was a little luke-warm as there's something about the definition of virtual worlds we're weary of: Lots of people are pointing to 3D worlds and saying that they're the next big thing - but maybe virtual worlds are already here.... The more they change, the more active your avatar is, the more we live in these virtual worlds.While commentators seem obsessed to pinpoint virtual worlds, the future is already with us. Look at the stars and realize that we're not alone.

Piers Fawkes, PSFK
  • 25 june 2007

Recently we got invited to participate in a conference on virtual worlds. Our reaction was a little luke-warm as there’s something about the definition of virtual worlds we’re weary of: Lots of people are pointing to 3D worlds and saying that they’re the next big thing – but maybe virtual worlds are already here.

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