24 Hour Retail
It started with convenience and grocery stores staying open around the clock to meet the busy schedules of consumers. But it’s not all diapers and milk being sold afterhours. Apple continues to sell lots of computers, ipods, and iphones from it’s Fifth Ave store 24 hours a day, 365 days a year.
Ikea’s got a new take on 24 retailing, spending the night.
Later this month, Ikea Norway will let shoppers sleep overnight in one of its two Oslo warehouses, an operation that will last a week. “It will be like an alternative hostel,” said company spokesman Frode Ullebust.