A New Low With Nike Vintage
Is it just us or does the idea of Nike Vintage well and truly suck. Nike have released a bunch of retro running sneakers and a T-Shirts that have been ‘aged’ to look like they’re from, erm, a long time ago.
Sure, we understand the inspiration: sneaker heads love hard to find, rare old sneakers – and lots of people like to wear new faded clothes from places like Urban Outfitters because they think it’s cool or something. But why the hell is Nike doing this? We know they rejected much of their sports values for fashion ones a while ago but do they have to play the fad game just to get a buck. Sure some Nike exec with a spiky haircut is very happy that his idea to make a bunch of sneakers just like the well-worn ones in his closet have made it to the production line and marketing machine – but, but…. aren’t Nike supposed to make great stuff that people just love, rather than playing directly to the crowd for a quick applause?