Denmark style is on the rise; one of the innovators, undoubtedly, pushing street fashion forward is Woodwood. Since early ’06, the brand has been shaking print paradigms to the core. The all-over print (especially the illustration motif) has been mimicked by jealous brands worldwide. If you’re in Berlin, drop by the store and check out some of the latest offerings.

Co-founder Karl-Oskar Olsen took some time to share his thoughts:

PSFK: Why did you start designing?

Karl-Oskar Olsen: I don’t know, it was just meant to be I guess.

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