Change The World panel at the PSFK Conference London
Stan Stalnaker (Hub Culture):
- “Traditional buy-sell model is changing… What’s happening now is that demand is first and supply has to adapt to meet demand”… Applies to ad agencies too – we don’t make sausages or cars but we do “make desire”… Future will be about collaboration. Web 2.0 is showing it’s happening for consumers, but it’s not happening in business yet.
- “Whole world operates on three flows of information – news, WOM and marketing”.. problem is marketing people aren’t taking responsibility for what we do/advise… we don’t price the externalities in.
- Demand is exploding in the developing workd and there’s not enough resources to go round. Next 10-15 years there’ll be food/water/commodity shortages so we need to figure out a way to consume less
George Parker (Madscam):
Now Track More Ideas
Learn About Our Membership Services
Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.