Stan Stalnaker (Hub Culture):

“Traditional buy-sell model is changing… What's happening now is that demand is first and supply has to adapt to meet demand”… Applies to ad agencies too – we don't make sausages or cars but we do “make desire”… Future will be about collaboration. Web 2.0 is showing it's happening for consumers, but it's not happening in business yet. “Whole world operates on three flows of information – news, WOM and marketing”.. problem is marketing people aren't taking responsibility for what we do/advise… we don't price the externalities in. Demand is exploding in the developing workd and there's not enough resources to go round. Next 10-15 years there'll be food/water/commodity shortages so we need to figure out a way to consume less

George Parker (Madscam):

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