Change The World panel at the PSFK Conference London

Change The World panel at the PSFK Conference London
Piers Fawkes, PSFK
  • 17 july 2007

Stan Stalnaker (Hub Culture):

  • “Traditional buy-sell model is changing… What’s happening now is that demand is first and supply has to adapt to meet demand”… Applies to ad agencies too – we don’t make sausages or cars but we do “make desire”… Future will be about collaboration. Web 2.0 is showing it’s happening for consumers, but it’s not happening in business yet.
  • “Whole world operates on three flows of information – news, WOM and marketing”.. problem is marketing people aren’t taking responsibility for what we do/advise… we don’t price the externalities in.
  • Demand is exploding in the developing workd and there’s not enough resources to go round. Next 10-15 years there’ll be food/water/commodity shortages so we need to figure out a way to consume less

George Parker (Madscam):

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