Conversation Is A Movement

Conversation Is A Movement
Erin Middleton
  • 17 july 2007

“If you talk, they will listen” > the effervescent mantra that at one time permeated marketing has now evolved to: “If you engage, they will talk.”

The Age of Conversation is a collective conscience of this trend, but in a digital sense > more of a digital conscience. A blog project that began with two smart marketers, Drew McLellan in Iowa and Gavin Heaton in Australia, and a smart question: How are citizen marketers changing the ad landscape?

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