“If you talk, they will listen” > the effervescent mantra that at one time permeated marketing has now evolved to: “If you engage, they will talk.”

The Age of Conversation is a collective conscience of this trend, but in a digital sense > more of a digital conscience. A blog project that began with two smart marketers, Drew McLellan in Iowa and Gavin Heaton in Australia, and a smart question: How are citizen marketers changing the ad landscape?

Brand marketing has for a long time been about shouting from the tallest building with the loudest voice and hoping to peak the interest of some consumers in the line and sight of your message. But coming into greater play nowadays is the “wisdom of the crowd” (thanks Richard). When people get together, they make things happen > we've known this for a long time, but now with the web, these groupings and conversations can happen on a much larger scale. Check out the first state of this observation and read The Cluetrain Manifesto.

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