Ad Age has a video of a panel discussion with some ad agencies and media folk about the ecological impact of their work. The clip features a presentation by jewelry merchant John Hardy who is planting bamboo on an entire island off the coast of Bali to offset the greenhouse gases generated by his print advertising.

Ad Age has a video of a panel discussion with some ad agencies and media folk about the ecological impact of their work. The clip features a presentation by jewelry merchant John Hardy who is planting bamboo on an entire island off the coast of Bali to offset the greenhouse gases generated by his print advertising. We found this video on YouTube about it:

We weren’t too sure whether that was a good idea or a bad one, so we called on Diana Verde Nieto from Clownfish consultancy in London to provide a response. She told us:

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