Ensure Your Roasted Coffee Is 8 Days Old

Ensure Your Roasted Coffee Is 8 Days Old
Design

Sean is not happy. He moved from Sydney to New York to find out that the Manhattan cup of Joe is not up to his standard. You see, he explains to everyone, the best time to make coffee is to use beans 8 days after they've been roasted. Before that, the coffee's not so good. After that the coffee gradually deteriorates.

Piers Fawkes, PSFK
  • 11 july 2007

Sean is not happy. He moved from Sydney to New York to find out that the Manhattan cup of Joe is not up to his standard. You see, he explains to everyone, the best time to make coffee is to use beans 8 days after they’ve been roasted. Before that, the coffee’s not so good. After that the coffee gradually deteriorates. And it’s not as if we see a ‘Roasted On’ label on our coffee in NYC.

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