In the ever-increasing cross-pollination between real events and their online doppelgängers, music festivals have made leaps and bounds in their attempts to integrate actual shows with the interactive tools of new media.

One such example is Playstation’s 3Rooms, a 9m sq cube that appeared at this month’s Manchester International Festival. The conspicuous metal box contained a veritable laboratory of high-tech, aesthetically pleasing equipment operated by a host of net-savvy students – “the cream of local art and film schools and universities” – all of whom worked towards making the festival more than just a few days of good music.

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