Finding New Ideas By Being Random

Finding New Ideas By Being Random
Innovation

Drink industry trade magazine BevNet has published an article I wrote a while back for them. It's about finding new ideas by being random

Piers Fawkes, PSFK
  • 2 july 2007

Drink industry trade magazine BevNet has published an article I wrote a while back for them. It’s about finding new ideas by being random. Eagle-eyed followers of PSFK will recognize that it’s a rehash of my presentation at the AAAA APG presentation from last year. I think I wrote this around the start of this year – it’s amazing how some of the examples get dated.

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