The BBC has a report that two-thirds of British consumers are 'happy' to own fake goods.

The BBC has a report that two-thirds of British consumers are ‘happy' to own fake goods. The BBC does a good job to hit us with a scare message about highlighting that purchases for fakes funds those naughty criminals. But they ignore what we consider the most important figure in the piece: about 70% of shoppers said they don't want buying fakes illegal.

Does this reflect an attitude we have about copyright? Copyright can no longer be controlled and the public don't really care.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in