Happy With Our Fakes

Happy With Our Fakes
Retail

The BBC has a report that two-thirds of British consumers are 'happy' to own fake goods.

Piers Fawkes, PSFK
  • 23 july 2007

The BBC has a report that two-thirds of British consumers are ‘happy’ to own fake goods. The BBC does a good job to hit us with a scare message about highlighting that purchases for fakes funds those naughty criminals. But they ignore what we consider the most important figure in the piece: about 70% of shoppers said they don’t want buying fakes illegal.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.