PSFK attended the YPulse Mashup this week, where we sat in on a talk on marketing with Mixtapes. Takeaway: Get a DJ with street cred and hope you don’t get busted.

Moderator Adisa Banjoko, a pioneer in hip-hop journalism, mentioned a group called the Hip Hop Chess Federation which piqued our interest, so we did some digging. It's a non-profit that brings in mentors to train urban youth in the arts of hiphop, martial arts, and chess (and for those who think the latter is an anomaly, go to Washington Square Park). From their MySpace profile:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in