How To Destroy Innovation: Read Superbrands

How To Destroy Innovation: Read Superbrands
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Our least favorite survey in the world has just been published. The "brand monitoring" group Superbrands surveyed 3,000 consumers to suggest that Microsoft followed by Coca-Cola, Google, the BBC, BP, British Airways, Lego, Guinness, Mercedes-Benz and Cadbury were the UKs top brands.

Piers Fawkes, PSFK
  • 12 july 2007

Our least favorite survey in the world has just been published. The “brand monitoring” group Superbrands surveyed 3,000 consumers to suggest that Microsoft followed by Coca-Cola, Google, the BBC, BP, British Airways, Lego, Guinness, Mercedes-Benz and Cadbury were the UKs top brands.

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