Our least favorite survey in the world has just been published. The "brand monitoring" group Superbrands surveyed 3,000 consumers to suggest that Microsoft followed by Coca-Cola, Google, the BBC, BP, British Airways, Lego, Guinness, Mercedes-Benz and Cadbury were the UKs top brands.

Our least favorite survey in the world has just been published. The “brand monitoring” group Superbrands surveyed 3,000 consumers to suggest that Microsoft followed by Coca-Cola, Google, the BBC, BP, British Airways, Lego, Guinness, Mercedes-Benz and Cadbury were the UKs top brands.

Are you kidding us?

“The UK public clearly love Microsoft which performs strongly amongst all consumer groups, although relative newcomer Google is becoming a major challenger,” said the chairman of the business Superbrands council, Stephen Cheliotis.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in