In this 25 minute video, Hugh MacLeod speaks about how a small South African wine company called Stormhoek shook up an industry with a web 2.0 approach, among several other things.

Notes The Ad Lads selected these key learnings:

A brand should be seen as a social object. If you wanna have a cool product, you gotta do cool shit. Smarter conversations = better products. Harness the power of Viral Mojo

Come listen to more inspiring speakers at the PSFK Conference Los Angeles on September 18 2007 in West Hollywood – psfkla.eventbrite.com.

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