Iain Tait of Poke on Ten Reasons Why Digital Is Better Than Advertising at the PSFK Conference London
- We don’t have to do advertising
- You can just do things
- A ‘just do it’ culture of entrepreneurialism – “The great thing about the web is you can fail fast and you can fail cheap”
- Egos are marginally smaller – we know what we don’t know and look to collaborate when we need
- Online audiences are great – rude, opinionated, stupid, fickle, smart, informed, inspirational, loyal… Instant feedback… They know way more than we do…
- I want to be an inventor … “I can create something new every day”
- There’s less to lose
- You don’t have to work somewhere with some old blokes’ surnames on the door…
- Working with people who properly LIVE in the digital world – “The internet is not a specimen jar”
- Rules are changing every day
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