Are you reading IF!? While PSFK tries its best to focus on cultural, consumer and business trends; IF! does a great job providing ideas on how to act on those trends in your marketing and business. Steered by the brilliant Henry Lambert, we publish ideas and inspiration at http://if.psfk.com.

Oh, and we charge for it. Yeah, really. We get enough subscribers to cover costs – not a lot of subscribers but a nice amount. Liek a family. And they help us make more than we ever make from advertising on the purple site… oooh, there’s an idea there…

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