Are you reading IF!? While PSFK tries its best to focus on cultural, consumer and business trends; IF! does a great job providing ideas on how to act on those trends in your marketing and business. Steered by the brilliant Henry Lambert, we publish ideas and inspiration at

Oh, and we charge for it. Yeah, really. We get enough subscribers to cover costs – not a lot of subscribers but a nice amount. Liek a family. And they help us make more than we ever make from advertising on the purple site… oooh, there’s an idea there…

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