Unfulfilled by what's being transmitted through regular media channels, people went out there, covered the event themselves then put it on the new media channels they're already using to share content and information.

Jeff Jarvis has an interesting observation about the large volume of public-generated content around the iPhone launch. He says that unfulfilled by what’s being transmitted through regular media channels, people went out there, covered the event themselves then put it on the new media channels they’re already using to share content and information:

Something significant happened in the coverage of the otherwise insignificant and comically unnecessary lines that formed outside Apple stores waiting to get the iPhone:

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