Local Drinks Bring The Battle To Global Soda Makers
Do trends in soda consumption in Germany reflect a bigger move away from global brands to local brands with personality and good values? Our recent trip to Berlin and Hamburg made us wonder.
In nearly every Berlin café, currywurrst house, grocery store and restaurant we went to, one drink brand stood proudly on counters, in refrigerators and on menus. Bionade was launched 12 years ago by a private Bavarian brewer in the Biosphere Reserve “Hohe Rhön”. They claim that the drink is the world’s first and only unique non-alcoholic organically produced refreshment drink, produced through an organic fermentation process.