Mike Butcher on How Digital Media Screwed the Media Business at the PSFK Conference London

Mike Butcher on How Digital Media Screwed the Media Business at the PSFK Conference London
technology
Piers Fawkes, PSFK
  • 3 july 2007

Attendee Comments

Andrew Hovells summed his learnings as:

Then is was the turn of Mike Butcher to talk about the effect of digital media on traditional media. Here’s a transcript of his speech, but there are some salient points that struck home with me. A new media turning things upside down is nothing new. The onset of print allowed insurgents to distribute information and organise in ways they never had before. Information of power – the greater its distribution, the greater the sharing of power and authority.

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