Maybe as irritating as every award show claiming to be the "oscars of" their sector, this piece of non-news in the Daily Telegraph about a start-up that actually hasn't started up reminds us what the latest dullard hype is.

Maybe as irritating as every award show claiming to be the “oscars of” their sector, this piece of non-news in the Daily Telegraph about a start-up that actually hasn’t started up reminds us what the latest dullard hype is. It’s no longer necessary to be the ‘next YouTube’, no, if you want to get noticed you have to be the Facebook of your industry. The Telegraph says:

Fashion Public, the brainchild of American management consultant Jill Simon, is aiming to become the “Facebook” of the fashion industry – allowing customers to interact with designers and each other.

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