New Mobile Ad Model

New Mobile Ad Model
Allison Mooney
  • 23 july 2007

A panel at the Ypulse Mashup last week talked about teens and mobile devices. Currently, data shows that teens just can’t afford to use the fancy apps that are being created. Loopt, Socialight, Plazes… we love them, but they really require WAP to shine. Currently, only 20% of teens have mobile web. (Chandrasekar Rathakrishnan from VelvetPuffin said that half the people in line for iPhones were teens, we highly doubt that considering their pricepoint.) There has been a lot of talk about how wireless carriers have us strapped. Data plans are expensive. Switching is a pain. The networks are painfully slow, to boot.

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