New Mobile Ad Model
A panel at the Ypulse Mashup last week talked about teens and mobile devices. Currently, data shows that teens just can’t afford to use the fancy apps that are being created. Loopt, Socialight, Plazes… we love them, but they really require WAP to shine. Currently, only 20% of teens have mobile web. (Chandrasekar Rathakrishnan from VelvetPuffin said that half the people in line for iPhones were teens, we highly doubt that considering their pricepoint.) There has been a lot of talk about how wireless carriers have us strapped. Data plans are expensive. Switching is a pain. The networks are painfully slow, to boot.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results