Picking Out Your Red Coat Using Identity Consultants

Picking Out Your Red Coat Using Identity Consultants
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The Washington Post carries an interesting article on firms like International Reputation Management that help people and organizations shape their digital image. The article describes how IRM helped Sue Scheff, a consultant to "parents of troubled teens", to up her image after a concerted flame attack by critics using domains and MySpace.

Piers Fawkes, PSFK
  • 2 july 2007

The Washington Post carries an interesting article on firms like International Reputation Management that help people and organizations shape their digital image. The article describes how IRM helped Sue Scheff, a consultant to “parents of troubled teens”, to up her image after a concerted flame attack by critics using domains and MySpace. The Post reports:

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