In Brief

The Washington Post carries an interesting article on firms like International Reputation Management that help people and organizations shape their digital image. The article describes how IRM helped Sue Scheff, a consultant to "parents of troubled teens", to up her image after a concerted flame attack by critics using domains and MySpace.

The Washington Post carries an interesting article on firms like International Reputation Management that help people and organizations shape their digital image. The article describes how IRM helped Sue Scheff, a consultant to “parents of troubled teens”, to up her image after a concerted flame attack by critics using domains and MySpace. The Post reports:

IRM aims to get lots of information out there about clients, in various places, so that a search gives a more complete and nuanced profile of who they are. Kader started with a printout of the top 100 hits on a Google search and went through them one by one, asking whether individual results — such as her campaign contributions — were good, bad or neutral.

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