PSFK Conference Los Angeles : Dropping The Word ‘Marketing’

PSFK Conference Los Angeles : Dropping The Word ‘Marketing’
Advertising

Here's something we did - and we'd love to get your reaction. We dumped the word 'marketing' from the description of the day. Of course, PSFK Conferences are business events but we felt overtly constrained by the term. The basic structure remains the same: a morning of trends and inspiration and an afternoon of ideas. The thing is, that we felt that, firstly, 'marketing' doesn't really encompass the solutions that people are generating in business today; that 'marketing' comes with all the bad baggage that advertising and promotions has generated (e.g. urban spam); and that 'marketing' isn't accessible to a new generation of creative minds.

Piers Fawkes, PSFK
  • 31 july 2007

The planning for the PSFK Conference Los Angeles is going well – and we’ll publish later this morning an update on the agenda for the day. Remember it’s Tuesday September 18. The early bird tickets have all sold out – so it’s a simple $300 for the rest of you. Tickets here: www.psfk.com/psfk-conference-los-angeles.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.