Alex Morrison
  • 31 july 2007

Designed in anticipation of the Discovery Channel’s 20th Anniversary Shark Week, Sharkrunners is a new “big game” of “oceanic exploration and high stakes shark research” developed by area/code. It works as follows:

In the game, players control their ships, but the sharks are controlled by real-world white sharks with GPS units attached to their fins. Real-world telemetry data provides the position and movement of actual great white sharks in the game, so every shark that players encounter corresponds to a real shark in the real world.

Ships in the game move in real-time, so players receive email and/or SMS alerts during the day when their boat is within range of an encounter. Players login, choose crewmembers and an approach technique, and then collect various data from the nearby sharks.

Pretty crazy.


Check out Kevin Slavin of area/code talk about big games at the PSFK Conference New York here.

+Market Research

PSFK 2017 Conference Interview: Human-Centered Design Is The Key To Future Consumers

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