Site Visit: BASE Miami
PSFK recently stopped by one of our favorite stores in Miami, BASE. The shop, located on Lincoln Road in South Beach is one of those rare places where time slows down once you step through the door. This has nothing to do with slow service but rather so much cool stuff that you can’t help cashing in at least an hour of your life to look around. If curated retailing needs a benchmark, BASE surely deserves a top spot.
Wanting to create change, co-founders Bruce Cannella and Steven Giles first launched the brand back in 1989 on the West Indian island of Antigua following their relocation from NYC. The original tiny wood framed store opened in spite of the islands bureaucratic corruption, hurricane pummeling, and near financial ruin. But opening day, everything in the shop sold.