In Brief

The New York Times has an article on the rise of the 100 Calorie snack - smaller servings of common snack food that come in their own packs. The advantage for the manufacturer is that these packs sell for a higher price than the existing larger packs when you compare price per volume.

The New York Times has an article on the rise of the 100 Calorie snack – smaller servings of common snack food that come in their own packs. The advantage for the manufacturer is that these packs sell for a higher price than the existing larger packs when you compare price per volume. The Times reports:

As a business concept, the idea is simple. Take an existing product, portion smaller amounts of it into single-serving bags, and sell several of the bags for about the same or more as a regular-size package. Consumers do not seem to mind paying more even though they are getting fewer Goldfish… A report last month from the Hartman Group found that 29 percent of Americans believed that 100-calorie packages were worth the extra cost.

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