Small Snacks, Thinner Waistlines, Better Margins, More Waste

Small Snacks, Thinner Waistlines, Better Margins, More Waste
Design

The New York Times has an article on the rise of the 100 Calorie snack - smaller servings of common snack food that come in their own packs. The advantage for the manufacturer is that these packs sell for a higher price than the existing larger packs when you compare price per volume.

Piers Fawkes, PSFK
  • 9 july 2007

The New York Times has an article on the rise of the 100 Calorie snack – smaller servings of common snack food that come in their own packs. The advantage for the manufacturer is that these packs sell for a higher price than the existing larger packs when you compare price per volume. The Times reports:

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