Sponsored Youth

Sponsored Youth
Jeff Squires
  • 17 july 2007

The New York Times has an interesting article spotlighting the growing trend of skateboard companies and fellow apparel brands sponsoring youths as young as 7.  Considering that 6 – 11 year olds make up 43% of a five billion dollar industry, it’s not surprising companies are clamoring to give emerging talents some free gear.

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