Sprint to Sponsor File-Shared Songs

Sprint to Sponsor File-Shared Songs
Advertising
Alex Morrison
  • 10 july 2007

Yet another creative measure to combat the quicksand enveloping the music industry: sponsored songs. According to the New York Post, Sprint “has signed on as the first company to underwrite a song to be distributed on file-sharing networks, agreeing to embed its logo on copies of tracks from Atlantic Records hip-hop artist Plies”.

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