Yet another creative measure to combat the quicksand enveloping the music industry: sponsored songs. According to the New York Post, Sprint “has signed on as the first company to underwrite a song to be distributed on file-sharing networks, agreeing to embed its logo on copies of tracks from Atlantic Records hip-hop artist Plies”.

Whether it will be an effective move or not is up for debate, but it certainly signals an increasing willingness on the part of music executives to try their hands in the once taboo realm of peer-to-peer file-shared music.

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