A recent Reuters survey finds that most young people don't really consider the role of technology in their lives, and that, according to them, they “don't like it”.

This may seem strange considering the ubiquity of mobile phone and internet usage, but the point is that kids see the specific aspects of technology rather than the macro “concept” of it; they may talk about “downloading” or “burning”, “consoles” or “myspace”, but rarely does technology as a whole appear as a specified interest or concern.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in