Red Stripe: The Economist Branches Out
About four and a half months ago the news magazine, The Economist, launched an idea-generating project to branch out and add levels to the very successful brand. Through hundreds of ideas submitted both internally and by readers of the magazine, they came up with an ingenious project that allows developing nations to easily communicate with, and have access to professionals across the world who can help “solve development problems with market-based solutions”. Codenamed: Lughenjo
In a nutshell, non-governmental organisations (NGOs), charities and other organisations – as well as entrepreneurs active in developing countries – will be able to post tasks on Lughenjo asking for help in solving problems. Qualified individuals can then provide such help by donating their knowledge and skills. By connecting these two groups Lughenjo will create a marketplace for good and a new channel for skills and knowledge transfer.