Red Stripe: The Economist Branches Out

Red Stripe: The Economist Branches Out
Joel Horowitz
  • 2 july 2007

About four and a half months ago the news magazine, The Economist, launched an idea-generating project to branch out and add levels to the very successful brand. Through hundreds of ideas submitted both internally and by readers of the magazine, they came up with an ingenious project that allows developing nations to easily communicate with, and have access to professionals across the world who can help “solve development problems with market-based solutions”. Codenamed: Lughenjo

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