"In daily life, Paul worries about what the world thinks of him. But not when he sings. When he sings, he stops caring about the world and gets completely lost in what he's doing... Paul becomes beautiful."

On his blog Re:Focus, Simon Sinek thinks about the effect a Carphone Warehouse salesman can have on us when he stands up on stage and belts out a beautiful dittie.

Simon says:

I can’t watch this video clip without crying. It is the perfect embodiment of what it means to live your Why.

People and companies alike are more focused on What they do (e.g. product features) or what people will think of them. But those that wake up everyday driven by a purpose, cause or belief, their Why, have a different presence in the world. We are drawn to those with a strong sense of Why.

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