The Effect Of Why

The Effect Of Why
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"In daily life, Paul worries about what the world thinks of him. But not when he sings. When he sings, he stops caring about the world and gets completely lost in what he's doing... Paul becomes beautiful."

Piers Fawkes, PSFK
  • 18 july 2007

On his blog Re:Focus, Simon Sinek thinks about the effect a Carphone Warehouse salesman can have on us when he stands up on stage and belts out a beautiful dittie.

Simon says:

I can’t watch this video clip without crying. It is the perfect embodiment of what it means to live your Why.

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