The Koreans Are Coming, The Koreans Are Coming!
They’ve taken over the TV market and now they’re taking over the phone market. Korean electronics maker Samsung has taken the number two spot in the mobile phone industry, pushing out Motorola. Mobile Mag reports:
It has just been revealed that Samsung now has greater global market share than Motorola, if only by a hair. As you know, the number one dog in the yard is still Nokia.
The cause of this shift is two-fold. First, Motorola expects to turn a loss this year, indicating that the RAZR-maker isn’t nearly as profitable or popular as it once was. Second, Samsung has increased its unit volume by nearly 50% compared to the same quarter last year. Samsung has gained significant market share both in emerging markets as well as in Europe.