The Long Tail Goes Mobile
Downloading music to cellphones is not a new phenomenon, but the New York Times today reports on EMusic’s recent deal to bring its 2.7 million independent songs from its catalogue to AT&T customers:
Several services, including those run by Sprint and Verizon, let people buy songs directly over the air. But they focus on songs by mainstream performers like Prince, who has a deal with Verizon. EMusic sells music only from independent labels, a category that these days includes the new album from Paul McCartney as well as obscure punk bands. The arrangement with AT&T Mobile Music will make those songs available just as easily as the more conventional ones.