The Prius, Car of the Creative Class
The inhabitants of Silicon Valley, the heartland of the so-called “creative class”, have opted for the Prius as their collective car of choice. This past June more of Toyota’s hybrids were sold in the high-tech metro area than any other vehicle, far surpassing the national standards. The Creative Class Group reports:
“Are we ahead of the curve, or what?” asked Rod Diridon, executive director of the Mineta Transportation Institute at San Jose State University, and a Prius owner.