The Prius, Car of the Creative Class

The Prius, Car of the Creative Class
Innovation
Alex Morrison
  • 25 july 2007

The inhabitants of Silicon Valley, the heartland of the so-called “creative class”, have opted for the Prius as their collective car of choice. This past June more of Toyota’s hybrids were sold in the high-tech metro area than any other vehicle, far surpassing the national standards. The Creative Class Group reports:

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