In his Consumed column for the New York Times, Rob Walker puts the spotlight on the do-it-yourselves T Shirt market that Threadless and other sites have made. Anyone can submit a T Shirt design to Threadless - and they get about 125 submissions a day. These are voted on by the site’s "hundreds of thousands" of user-voters to half a dozen new T-shirt offerings a week and these lucky winners are sold in batches of 1,500.

In his Consumed column for the New York Times, Rob Walker puts the spotlight on the do-it-yourselves T Shirt market that Threadless and other sites have made. Anyone can submit a T Shirt design to Threadless – and they get about 125 submissions a day. These are voted on by the site’s “hundreds of thousands” of user-voters to half a dozen new T-shirt offerings a week and these lucky winners are sold in batches of 1,500.

Winning designers are paid $2,000 but what’s interesting about this ‘user-generated’ site is that it turns these designers into user-generated-stars. Rob explains:

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