This 20 minute video from the PSFK Conference London 2007 shows the presentation given by Timo Veikkola, Future Strategist at Nokia, on a Vision of our Future. As design is the reflection of society, how can we envision the future through trends, observation and informed intuition. What values, attitudes and behaviours of today will shape our future?

Audience Comments

Charles Frith made these comments about the speech on his blog:

Timo is one of those social science types that the Scandinavian countries excel at integrating into big business much more sympathetically than many U.S. corporations. His goal is to make communications as natural as possible while picking up on future trends to integrate into Nokia products and usability. Timo pointed out that there is no other stimulant like travel and I'd fully agree with him there. Anything else is just Disneyland really. Timo is currently planning for the year 2010, and reminded us of the question “can the human mind master what the human mind has made?” (Zygmnunt Bauman). For a Clinton Kid like me, the last 6 years have been quite depressing and Timo underlined how war is thematic for this decade despite the number of casualities at this moment in time. He talked how these visuals of the oxymoron ‘war on terror' have started to seep into culture and may also explain why there is a considerable counter movement for the honest, fun and simple…. Timo talked about how protest and political statement will likely be more present in design of the future and this was reinforced later by the sustainable design panel. I can certainly see a future where homogeneous brands, products and services are more likely to differentiate themselves by what they stand for – their values as it were. Timo also described that we seem to be living in almost biblical Revelations–like times with famine, pestilence, disease and floods from things like SARS, Hurricanes and Tsunamis, he then talked about the move from a celebrity culture to a knowledge culture which simply can't come soon enough for me.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in