Kudos to Henry over at PSFK's IF! for spotting this video from Cannes 2007 which shows Matt Dyke of DDB London and Jeroen Matser of Tribal DDB exploring the growing integration between the internet and the real world.

Kudos to Henry over at PSFK’s IF! for spotting this video from Cannes 2007 which shows Matt Dyke of DDB London and Jeroen Matser of Tribal DDB exploring the growing integration between the internet and the real world.

Interesting stuff. Let’s hope all this technology isn’t just used to provide more bloody advertising spamming our real world though.

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