Second Life currently has a turn over rate of 90% - that is, 90% of people who try Second Life leave after 3 months. With this in mind, the cover of a Newsweek magazine we saw this week in Frankfurt airport left us wondering what the heck the staff there were reading - not the blogs obviously, probably other magazines.

Second Life currently has a turn over rate of 90% – that is, 90% of people who try Second Life leave after 3 months. With this in mind, the cover of a Newsweek magazine we saw this week in Frankfurt airport left us wondering what the heck the staff there were reading – not the blogs obviously, probably other magazines. The cover says, “Why are millions of healthy people choosing to live their lives online? Welcome to second life.” Live? Or just try it out?

Note that word ‘healthy’! Nothing subjective there, eh?

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