With This “Ring,” I Thee Wed

With This “Ring,” I Thee Wed
Colin Nagy
  • 30 july 2007

Sometimes a brand’s efforts to underwrite culture can come off as forced and unnatural, not unlike a 40-something person trying to slip in street slang to their everyday vocabulary. However, last week PSFK witnessed a strong example of how, with the right approach, emerging culture and an established brand can have a symbiotic relationship.

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