30ft Bunny Hops Sony Into Ring With Nike and Coca-Cola
Branding is a process. It’s not a formula made up with numbers and impressions. It is a more organic process with a little bit of magic that happens when the right groups of people get together and have ideas. Right now, that right group is Sony, Fallon London, Passion Pictures and Gorgeous Enterprises. What’s the idea? Color. Add some Playdoh and you’ve got Clay: the much anticipated third installment in the impressive Sony Bravia “like.no.other.” campaign.
Now Track More Ideas
- PSFK Retail Conference Preview: Ro’s CEO On Democratizing Healthcare Through Telemedicine
- Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle
- Minimalist Ecommerce Platform Forgoes Variety To Prioritize Shopper Satisfaction
- Waymo’s Self-Driving Ridehail Pilot Offers Customers 24/7 Service