30ft Bunny Hops Sony Into Ring With Nike and Coca-Cola

30ft Bunny Hops Sony Into Ring With Nike and Coca-Cola
Erin Middleton
  • 10 august 2007

Branding is a process. It’s not a formula made up with numbers and impressions. It is a more organic process with a little bit of magic that happens when the right groups of people get together and have ideas. Right now, that right group is Sony, Fallon London, Passion Pictures and Gorgeous Enterprises. What’s the idea? Color. Add some Playdoh and you’ve got Clay: the much anticipated third installment in the impressive Sony Bravia “like.no.other.” campaign.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.