Baby Boomer Health Craze!

Baby Boomer Health Craze!
Gaming & Play
Erin Middleton
  • 1 august 2007

For the last decade, the 78 million Americans in this popular demographic group are representing the fastest growing segment of the health-nut crowd.

Some statistics from CNN:

  • 37% of health club members are 55 and older.
  • The average age of personal training clients is now 42.4 years.
  • 9 out of 10 builders across the country are currently working on communities for the active adult.

Fitness takes many forms nowadays, no longer is it just aerobics on TV led by Suzanne Somers or Jane Fonda (both Boomers). Today, the Boomers have their choices: yoga, pilates, nia, tai chi, bike, treadmill, resistance, aqua aerobics, and even Brain Fitness. You might be thinking about the popular Sudoku or other brain teaser right now, but what about the actual game. Huh? Nintendo’s Brain Age is a handheld game that uses word and math puzzles to quiz and entertain. Players memorize words, count and read, and, through a series of timed drills, can determine their “brain age,” or mental agility.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.