Behind the Monocle
One of the intriguing things about Tyler Brule’s latest endeavor, Monocle, was the distinct lack of a major PR/marketing push around the world — especially stateside. In a recent interview with the New York Observer’s Michael Calderone, Mr. Brule sheds some light on his hope for organic growth, his relationship with Norm Pearlstine, and highlights the pitfalls of overhype and overexposure.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results