One of the intriguing things about Tyler Brule’s latest endeavor, Monocle, was the distinct lack of a major PR/marketing push around the world — especially stateside. In a recent interview with the New York Observer’s Michael Calderone, Mr. Brule sheds some light on his hope for organic growth, his relationship with Norm Pearlstine, and highlights the pitfalls of overhype and overexposure.

Despite a tumultuous relationship with Brule during his tenture at Time Inc, Pearlstine has some laudatory words for the magazine:

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