What are the key trends coming through in your collection? Colour plays a strong role in my new collection, with particular emphasis on golden yellows and reds. Shapes are soft and voluminous but there is more attention on a accentuated waistline. Floral prints are highlighted through soft layering. Overall, the aim of the collection is to achieve a certain sense of simplicity and ease while incorporating strong style lines. The essential item from the new collection is a overgrown pleated shirt.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in