Following Nokia’s N95 campaign of last year, O2 selected us to test a phone they’ve been developing called the O2 Cocoon – a 3G phone and MP3 player. Designed by Streative, the phone has a distinctive if Apple inspired look to it. Inspired by a team of trend spotters from around the world and their demands from a phone, the Cocoon looks quite unlike any other mobile on the market despite its clamshell design.

My Cocoon arrived a couple of weeks ago and first impressions were pretty good. O2 have certainly been inspired by Apple’s approach to packaging design and the box the phone arrives in is lovely (although not quite up there with Cupertino’s finest).

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